Our story

About us

Paruu was established in 2013 and has served more than 1,000,000 users. In the past, we served offline in Middle East, South America & Africa, and has begun to include online markets so that we can bring convenience and comfort to more families around the globe.

Paruu specializes in creating amazing baby products that combine smart capability with exceptional durability to make mom's and baby's life better. Driven by high-quality and continuous innovation, Paruu is determined to make moms’ and their babies’ life cozy, simple and safe.

Our belief

We believe the power of innovation goes a long way in the development of smart, human-centered and practical products. Since 2013, we’ve been working to combine capability and durability in the products that enable moms around the globe to live a more convenient and cozier life. That said, it is our mission to help moms break free from the wall and spend their early motherhood more comfortably.